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    Smartphone Buyers in India Prioritise AI and Real-World Usage, Flipkart Report Shows

    2 hours ago

    A new report highlights changing smartphone buying trends in India, with users focusing more on experience, value, and everyday usability. It finds that 89 percent of buyers consider AI features, while performance, camera, and battery life are now standard expectations. Price and value remain key drivers, with many users opting for EMI options. The report also notes longer upgrade cycles and rising interest in design.
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