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    Instagram Tests Long-Form Videos With Features, Taking on YouTube’s Content Format

    21 hours ago

    Instagram has begun testing Features, a long-form video format, with select US creators following earlier trials in Brazil. The feature lets creators link short Reels to horizontal videos lasting up to 90 minutes, with recommendations appearing across the app. Instagram plans to expand the test to more creators and is exploring TV viewing options. It is also working on brand deals but has yet to outline a revenue-sharing model. Separate tests cover episodic Reels through Series and improved Instagram Live discovery.
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