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    Electronic Arts Unveils EA Advertising Platform to Bring Dynamic In-Game Ads Across EA Sports Titles

    6 hours ago

    Electronic Arts (EA) announced the launch of EA Advertising on Monday. As per the US-based video game publisher, it is a new platform aimed at connecting brands with players through in-game experiences, live events, and digital activations across its gaming ecosystem. Brands will be allowed to integrate into gameplay through dynamic placements, branded challenges, and custom content. EA said that the platform will initially focus heavily on EA Sports franchises and live-service gaming environments.
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