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    Amazon Kills Rufus AI, Replaces It With Alexa for Shopping AI Assistant

    2 hours ago

    Amazon, on Wednesday, announced Alexa for Shopping, a new artificial intelligence (AI) shopping assistant. The new tool comes with agentic capabilities and replaces Rufus AI, a mainstay on the app and the website since February 2024. The Seattle-based tech giant revealed that the new AI experience combines Rufus AI and Alexa+ to bring an assistant that not only has deep knowledge of Amazon’s shopping platform and catalogued products, but also brings the immersive conversational layer with agentic automation.
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